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A Researcher Studying the Effect of Brands Appearing in Movies

Question 40

Multiple Choice

A researcher studying the effect of brands appearing in movies on consumers' attitudes has determined that there should be twice as many sampling elements in the 18-25 age group as there are in the other age groups because this group is the most frequent moviegoers. Which type of sampling method is this researcher using?


A) simple random sampling
B) cluster sampling
C) quota sampling
D) biased sampling
E) multistage sampling

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