Many Research Projects Collect Open-Ended Responses, Such as Questions Asking

Multiple Choice

Many research projects collect open-ended responses, such as questions asking consumers to describe emotions they felt during a recent shopping trip. Researchers must then review what consumers wrote and quantify this qualitative information in some way by looking for commonalities or patterns. This is an example of which task in the execution phase of the business research process?

A) refining data
B) analyzing data
C) formulating data
D) reviewing data
E) coding data