Laurie Headed a Research Project That Content-Analyzed the Prevalence of Brands

Multiple Choice

Laurie headed a research project that content-analyzed the prevalence of brands appearing in movies and television programming. To assist in demonstrating credibility of her data, she enlists the help of other researchers, some experts on this topic while others are not, and asks their interpretation of her data. Which approach is Laurie using to determine credibility of her qualitative data?

A) pattern triangulation
B) member checking
C) extended field work
D) case studies
E) external peer review