Chick-Fil-A, the Fast-Food Restaurant, Is Not Open on Sundays Due

Multiple Choice

Chick-fil-a, the fast-food restaurant, is not open on Sundays due to religious reasons. Elizabeth likes that about them because she also believes that this day is sacred and should be spent with family. Whenever she is in the mall on a Saturday, she eats at Chick-fil-a for that very reason. Elizabeth is exhibiting a strong _____ toward this company.

A) customer churn
B) organizational commitment
C) customer commitment
D) relationship commitment
E) customer equivalence