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In Current Literature Provided in Case Study Section, Ottman, Stafford

Question 4

Multiple Choice

In current literature provided in case study section, Ottman, Stafford and Hartman (2006) thought that green marketing must meet certain goals. Which of the following is one of the goals?


A) Improved environmental quality and customer satisfaction
B) Make better revisit rate
C) Impress the customers
D) Educate the customers

Correct Answer:

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