Multiple Choice
Product usage rate is an example of a _____ variable.
A) Behavior
B) Psychographic
C) Geographic
D) Demographic
E) Scalable
Correct Answer:

Verified
Correct Answer:
Verified
Q1: RFM is dependent on the use of
Q3: RFM is a (an) _ technique.<br>A)Costly<br>B)Simple<br>C)Complex<br>D)Outdated<br>E)None of
Q4: RFM is a _ technique.<br>A)Pattern recognition<br>B)Regression<br>C)Clustering<br>D)Sorting<br>E)Suppression
Q5: Decision trees are structured like a tree,
Q6: It is extremely hard, if not impossible,
Q7: Data mining has many benefits, but the
Q8: Organizations in the financial services industry are
Q9: Data mining helps answers all of the
Q10: _ is not a statistical method.<br>A)RFM<br>B)Chi-square<br>C)Regression analysis<br>D)Correlation<br>E)Analysis
Q11: _ is not a challenge to data