Multiple Choice
The evolution of marketing and technology has happened across ____ phases.
A) Mass communication, direct mail, database marketing
B) Advertising, direct mail, Internet marketing
C) Mass communication, database marketing, integrated marketing
D) Database marketing, integrated marketing, direct response
E) Database marketing, integrated marketing, Internet marketing
Correct Answer:

Verified
Correct Answer:
Verified
Q1: At the very least organizations should have<br>A)Data
Q2: Data preparation can be performed in both
Q3: A Radio Frequency Identification application would most
Q4: Marketers analyzing customer transactions with multiple iterations
Q5: An operational data store is designed for
Q7: A database repository designed to hold all
Q8: A data mart would usually be accessed
Q9: Data preparation is required in a database
Q10: The chances are good that LTV is
Q11: Channel enhancement, customer dialogue and segmentation, LTV,