Multiple Choice
A database repository designed to hold a limited but concentrated set of data which is accessed by specific application software is a (an) :
A) Data warehouse
B) Operational data store
C) Website data base
D) Reference database
E) Data Mart
Correct Answer:
Verified
Correct Answer:
Verified
Q30: Campaign management software is used to access
Q31: LTV is easier to calculate in a
Q32: An emphasis on the individual customer dialogue
Q33: A Logical Data Model (LDM) is required
Q34: A data warehouse uses business rule software
Q36: A marketer monitoring a one-day promotion would
Q37: A web site would most likely interact
Q38: Collaborative, analytical, and operational environments are integrated
Q39: For mass communication to be successful, technology
Q40: A data warehouse is designed to contain