Multiple Choice
The major components that comprise an integrated marketing environment are
A) Collaborative and operational
B) Operational and analytical
C) Collaborative, analytical, and operational
D) Collaborative and analytical
E) Collaborative, analytical, and direct marketing
Correct Answer:
Verified
Correct Answer:
Verified
Q9: Data preparation is required in a database
Q10: The chances are good that LTV is
Q11: Channel enhancement, customer dialogue and segmentation, LTV,
Q12: Enterprise resource planning would be found in
Q13: A POS transaction would probably update databases
Q15: Real-time and online processing capabilities cannot be
Q16: List rental is a good alternative to
Q17: Fax, web sites, phone, POS, and kiosks
Q18: A logical data model is a blueprint
Q19: An operational data store database is updated