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"Consumers for Whom the Product/brand Is Important Reveal Higher Tendencies

Question 37

Multiple Choice

"Consumers for whom the product/brand is important reveal higher tendencies to engage in long-term relationships" is known as


A) rewarding.
B) cross-selling and up-selling.
C) converting transactional buyers into relational buyers.
D) providing and attaining intimacy.
E) brand building.

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