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    Advertising Media Planning
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    Exam 4: Media Choices and Strategies for Direct Response and Alternative Advertising
  5. Question
    As Ad Age Reported in 2012, the Direct Response Slice
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As Ad Age Reported in 2012, the Direct Response Slice

Question 47

Question 47

Multiple Choice

As Ad Age reported in 2012, the direct response slice of the advertising agency pie is approximately _________.


A) $5 million
B) $15 million
C) $5 billion
D) $10 billion
E) $2 million

Correct Answer:

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