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    Advertising Media Planning
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    Exam 4: Media Choices and Strategies for Direct Response and Alternative Advertising
  5. Question
    Purchasing a 30-Minute or Longer Block of Time for a Direct
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Purchasing a 30-Minute or Longer Block of Time for a Direct

Question 11

Question 11

Multiple Choice

Purchasing a 30-minute or longer block of time for a direct response ad is known as:


A) Long-form units
B) Short-form units
C) Paid programming
D) Network units
E) None of the above

Correct Answer:

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