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    Exam 4: Media Choices and Strategies for Direct Response and Alternative Advertising
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    When an On-Air Announcer Uses a Script to Deliver an Advertising
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When an On-Air Announcer Uses a Script to Deliver an Advertising

Question 53

Question 53

Multiple Choice

When an on-air announcer uses a script to deliver an advertising message it is known as:


A) A live read
B) A produced spot
C) A donut
D) A sponsored post
E) None of the above

Correct Answer:

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