Multiple Choice
Which of the following parts of a media plan does not require a rationale / justification?
A) Media tactics
B) Media vehicle
C) Marketing objective
D) Media objective
E) Advertising objective
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q22: All of the following are categories of
Q23: Using a _ strategy allows you to
Q24: According to the book, ""Media tactics are
Q25: When it comes to media planning, all
Q26: While there is not right or wrong
Q28: Characteristics such as age, gender, income, education
Q29: All of the following are types of
Q30: The _ is the percent of total
Q31: Which is one of the common pricing
Q32: When it comes to weighing media and