Multiple Choice
S. C. Johnson & Son, the manufacturer of Raid Bug Spray, relies on advertising to promote cockroach killer in Houston and New York cities, where roaches are endemic, and flea spray in Tampa and Birmingham cities, where fleas are common. Johnson is using a ____ segmentation strategy.
A) Demographic
B) Psychographic
C) Behavioral
D) Geographic
E) None of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q45: Media planners must have a variety of
Q46: There are three basic ways to view
Q47: When you have distribution in at least
Q48: Media costs tend to be the most
Q49: All of the following were mentioned as
Q51: A _ is a television market made
Q52: Spending that is non-mass media related including
Q53: A _ is a fictitious person that
Q54: By law, _ get the lowest media
Q55: Media planning is the coordinated effort behind:<br>A)Price<br>B)Product<br>C)Place<br>D)Promotion<br>E)None