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    Business
  3. Study Set
    Business to Business Marketing Management
  4. Exam
    Exam 8: Product Strategy and Product Development
  5. Question
    A Strategy Which Offers a Product Virtually Unchanged from Its
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A Strategy Which Offers a Product Virtually Unchanged from Its

Question 3

Question 3

Multiple Choice

A strategy which offers a product virtually unchanged from its home market version is called:


A) An extension strategy.
B) An adaptation strategy.
C) A product invention strategy.

Correct Answer:

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