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    Business to Business Marketing Management
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    Exam 17: Marketing Planning, Implementation and Control
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    A System of Using a Limited Set of Measures, Derived
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A System of Using a Limited Set of Measures, Derived

Question 4

Question 4

Multiple Choice

A system of using a limited set of measures, derived form the success factors for the industry is called:


A) Factor analysis.
B) Balanced scorecard.
C) Measure allocation.

Correct Answer:

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