Multiple Choice
Which of the following elements does not act as a dimension of brand architecture?
A) Visual identity of brands
B) Number and types of brands
C) Relationships among different brands
D) Networks of key stakeholders
Correct Answer:
Verified
Correct Answer:
Verified
Q69: Internal branding encompasses activities that are aimed
Q70: Company's characteristics, such as size, branch, products/services,
Q71: By using corporate advertising a company can
Q72: Changes cannot be implemented without communication.
Q73: Employees' perceptions of their company's social responsibility
Q75: Visual identity elements should never be modified
Q76: Programmes of internal branding help companies to
Q77: Concrete characteristics, consistency between employees, and the
Q78: Corporate brand can be understood as the
Q79: Corporate story does not need to be