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    Exam 13: Exploring Disciplines and Concepts in Corporate Communication and Reputation Management
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    How Would You Define the Main Contribution of Boorstin's Image
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How Would You Define the Main Contribution of Boorstin's Image

Question 228

Question 228

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How would you define the main contribution of Boorstin's image theory and what were its implications for further research on corporate image?

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Boorstin's image theory made a significa...

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