True/False
When companies manage a great number of brands and do not call attention to themselves we talk about 'a brand of house'.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q131: Company's CSR reports should include information on
Q132: Corporate visual identity elements function as a
Q133: Corporate stories can act as a source
Q134: Companies cannot influence organic (informal information), but
Q135: Essentially, the organizational identification is a process
Q137: Framing determines the context of a story
Q138: Define the step-by-step process of corporate rebranding
Q139: The Latin model is characterized by the
Q140: Reputation is a source of company's competitive
Q141: In opposition to implicit model, the explicit