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    Exam 4: Perception, Decision Making and Creativity
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    The Tendency of People to Invest More and More Heavily
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The Tendency of People to Invest More and More Heavily

Question 12

Question 12

Multiple Choice

The tendency of people to invest more and more heavily in courses of action that they have previously undertaken, regardless of losses, is called____________.


A) availability bias
B) self-fulfilling prophecy
C) escalation of commitment
D) loss-aversion bias

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