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The Town of 'Activeville' Is Planning a 'Bike-To-Work' Day

Question 16

Multiple Choice

The town of 'Activeville' is planning a 'Bike-to-Work' Day. To promote the event, they purchase advertising on city buses stating that if individuals bike to work they will be entered in a draw to win $200. What policy category is the town using?


A) Incentivization
B) Persuasion
C) Fiscal measures
D) Communication and marketing

Correct Answer:

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