Multiple Choice
What are some types of positioning commonly found in real estate marketing?
A) positioning by aspect of product
B) positioning by aspect of the firm
C) positioning by geographical location
D) positioning by aspect of prospective customers
E) positioning by media type
Correct Answer:
Verified
Correct Answer:
Verified
Q10: _ typically include press releases and publicity.
Q11: In many cases, marketer 'positioning' is reflected
Q12: Public housing is an example of a
Q13: Brand attitude refers to the extent to
Q14: The market approach to pricing real estate
Q16: What are the two major forms of
Q17: Appealing to prospective customers by emphasizing neighborhood
Q18: The _ method to pricing real estate
Q19: Messages that focus on aspects of the
Q20: Structural factors are aspects of the property