Multiple Choice
---------segmentation is based on such attributes as gender, age, educational background, marital status, ethnicity, religion, race, occupation, position within organization, functional position, position/job within organization, department where someone works, and income.
A) Geographic
B) Motigraphic
C) Behaviorialistic
D) Demographic
E) Psychographic.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: ---------- stakeholders are the potential targets of
Q2: The news media and opinion leaders are
Q4: What is another name for an opinion
Q5: According to the textbook, --------------is the creation
Q6: Publics whose support is required to achieve
Q7: The --------- is a typology based on
Q8: How many types does VALs provide?<br>A) 12<br>B)
Q9: ----------segmentation centers on defining publics according to
Q10: ----------loyalty is devotion to a single organization.<br>A)