When You Have a Measurement Tool That Contains Options Like

Multiple Choice

When you have a measurement tool that contains options like strongly agree, agree, undecided, disagree, and strongly disagree, you will typically find that the statements are different in the way they measure the study variable. This means that when you tally the score for this scale, you must ______ on the scale.

A) direct score all the items
B) engage in optional scoring of items
C) consistently score each item
D) reverse-score some of the items