Multiple Choice
You may find the following news title "useful" per the informational utility model:
"New Flu Virus This Semester: Dozens of [YOUR UNIVERSITY] Students Hospitalized".
According to the Informational Utility Model (Atkin, 1973) , which dimension of utility does NOT contribute to your perception of utility in this example?
A) Magnitude
B) Likelihood
C) Immediacy
D) Efficacy
Correct Answer:

Verified
Correct Answer:
Verified
Q10: Kate tells her sister about a story
Q11: Which of the following is considered a
Q12: Which of the following is NOT a
Q13: Hard vs. soft news is differentiated based
Q14: According to the informational utility model, which
Q15: Which of the following headlines indicates 'soft
Q16: Reinemann et al. (2012) identified three factors
Q18: "Voluntary exposure to news while not seeking
Q19: are characteristics of events that influence journalists'
Q20: While waiting for a flight connection at