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You May Find the Following News Title "Useful" Per the Informational

Question 17

Multiple Choice

You may find the following news title "useful" per the informational utility model:
"New Flu Virus This Semester: Dozens of [YOUR UNIVERSITY] Students Hospitalized".
According to the Informational Utility Model (Atkin, 1973) , which dimension of utility does NOT contribute to your perception of utility in this example?


A) Magnitude
B) Likelihood
C) Immediacy
D) Efficacy

Correct Answer:

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