Multiple Choice
Which of the following is NOT an advantage of focus groups?
A) They are good for pilot studies and exploration
B) They are good for generalization of results to a population
C) They present a lot of flexibility in design and conduction.
D) They are ideal for consumer interaction with a product
E) Group synergy adds to the quality of data collected.
Correct Answer:
Verified
Correct Answer:
Verified
Q1: What are some characteristics of a good
Q3: Online focus groups have no or limited
Q4: Which of the following research techniques usually
Q5: The outline prepared to guide the conversation
Q6: Which of the following is NOT true
Q7: Which of the following is a limitation
Q8: Online focus groups have the advantage of
Q9: What are the two types of online
Q10: List five benefits of conducting focus groups
Q11: Which of the following is true of