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    Business
  3. Study Set
    Consumer Behavior in Action
  4. Exam
    Exam 13: Perception and Information Processing
  5. Question
    Incongruities Occur When the Advertisement Implies More Than What the Written
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Incongruities Occur When the Advertisement Implies More Than What the Written

Question 2

Question 2

True/False

Incongruities occur when the advertisement implies more than what the written copy states.

Correct Answer:

verifed

Verified

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