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  3. Study Set
    Consumer Behavior in Action
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    Exam 13: Perception and Information Processing
  5. Question
    Most Surrogate Indicators Are Nonperformance Attributes and Are Generally Less
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Most Surrogate Indicators Are Nonperformance Attributes and Are Generally Less

Question 20

Question 20

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Most surrogate indicators are nonperformance attributes and are generally less likely to validly predict product performance.

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