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A Form of Buzz Marketing Whereby Companies Lure Key Customers

Question 5

Multiple Choice

A form of buzz marketing whereby companies lure key customers with coveted items that are deliberately kept in short supply, such as cool gadgets or free products is __________.


A) Product missionary marketing
B) Objective method marketing
C) Subjective method marketing
D) Stealth marketing
E) Guerilla marketing

Correct Answer:

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