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  3. Study Set
    Consumer Behavior in Action
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    Exam 4: Stages in Consumer Decision Making
  5. Question
    The Lexicographic Decision Rule Begins by Ranking Criteria in Order
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The Lexicographic Decision Rule Begins by Ranking Criteria in Order

Question 9

Question 9

True/False

The lexicographic decision rule begins by ranking criteria in order of perceived importance and later requires the determining of a cutoff for each criterion.

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