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  3. Study Set
    Consumer Behavior in Action
  4. Exam
    Exam 4: Stages in Consumer Decision Making
  5. Question
    What Should or Could a Marketer Do If That Marketer's
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What Should or Could a Marketer Do If That Marketer's

Question 28

Question 28

Essay

What should or could a marketer do if that marketer's brand is in the consumer's:
a. Inert set?
b. Inept set?

Correct Answer:

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