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    Business
  3. Study Set
    Consumer Behavior in Action
  4. Exam
    Exam 3: Overview of Consumer Decision Making
  5. Question
    It Is Not Rational to Purchase a Product or Service
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It Is Not Rational to Purchase a Product or Service

Question 8

Question 8

True/False

It is not rational to purchase a product or service based on emotions, or feelings that are not physically controllable.

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