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  2. Topic
    Business
  3. Study Set
    Consumer Behavior in Action
  4. Exam
    Exam 2: Market Segmentation
  5. Question
    Product Class Positioning Is the Staking Out of a New
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Product Class Positioning Is the Staking Out of a New

Question 16

Question 16

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Product class positioning is the staking out of a new and different brand position due to marketplace dynamics.

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