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Which Marketing Management Philosophy Contains a Market Orientation, a Long-Run

Question 8

Multiple Choice

Which marketing management philosophy contains a market orientation, a long-run profit orientation, and a cross-functional integration for its implementation?


A) The marketing concept
B) The societal marketing concept
C) Veblen's Social-Psychological Model
D) Pavlov's Learning Model
E) Marshal's economic model

Correct Answer:

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