Which of the Following Illustrates the Theory of the "Long

Multiple Choice

Which of the following illustrates the theory of the "long tail?"

A) The vast increase in the number of media messages and channels that have very small audiences.
B) The vast decrease in the number of media organizations.
C) The manner in which mainstream organizations are influenced by small, start-up media organizations.
D) The observation that the proportion of disposable income spent on media has remained relatively constant over time.