Question 1

What are the 4 Cs?

Accepted Answer

A)  Customer solution, customer cost, convenience, communication 
B)  Concerned consumers and cautious customers 
C)  Consumer choice from cradle to cradle 
D)  Cradle-to-cradle circular consumption A

Question 2

What does DfE stand for?

Accepted Answer

A)  Design for Externalities 
B)  Design for Ecology 
C)  Design for Equity 
D)  Design for Environment D

Question 3

Which of the following is not part of sustainable operations management?

Accepted Answer

A)  Cleaner production 
B)  Network design 
C)  Waste management 
D)  Design for environment B

Question 4

What are the key DfE strategies?

Accepted Answer

A)  Design for Dematerialisation, Design for Detoxification, Design for Revalorisation, Design for Capital Protection and Renewal 
B)  Design for Recycling, Design for Disassembly, Design for Recovery 
C)  Design for Life Cycle, Design for Efficiency, Design for Effectiveness, Design for Quality 
D)  Design for Servicisation, Design for Natural Capital, Design for Detoxification

Question 5

Why should environmentally friendly products be marketed to "non-green consumers"?

Accepted Answer

A)  To demonstrate the credibility of product claims 
B)  To be cost-effective 
C)  To demonstrate performance 
D)  To appeal to customers outside traditional green niches

Question 6

What is greenwashing?

Accepted Answer

A)  Washing clothes with green detergents 
B)  Creating a misleading impression using green images 
C)  Creating a misleading impression of environmental performance 
D)  Washing your reputation

Question 7

Which are the two objectives of green marketing?

Accepted Answer

A)  Increase revenues and improve environmental quality 
B)  Reduce costs and increase environmental compatibility 
C)  Improve customer satisfaction and environmental quality 
D)  Meet customer needs and organisational goals

Question 8

How does biomimicry use nature?

Accepted Answer

A)  As model, measure and mentor 
B)  As designer and disposer 
C)  As food and waste 
D)  As consumer, distributor and producer

Question 9

Which of these market segments exhibit pro-environmental behaviour?

Accepted Answer

A)  Honestly disengaged 
B)  Concerned consumers 
C)  Stalled starters 
D)  Cautious participants

Question 10

What role does technology play in the new industrial paradigm?

Accepted Answer

A)  As numerator and enhancer 
B)  As denominator and mitigator 
C)  As multiplier and enhancer 
D)  As impact and enhancer

Exam 5: Design, Production and Operations Greener and Cleanerm and Marketing, Communication and Sustainable Consumption