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One of the First Individuals to Advocate Communication Research Was

Question 14

Multiple Choice

One of the first individuals to advocate communication research was George Gallup who:


A) urged newspaper editors to use research to improve their newspapers.
B) urged radio station managers to conduct phone surveys to determine the. number of listeners.
C) urged television news anchors to research unbiased news stories.
D) urged the government to pay for communication research activities.

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