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  2. Topic
    Business
  3. Study Set
    Advertising Principles and Practice
  4. Exam
    Exam 17: Public Relations
  5. Question
    To Get a Comprehensive Picture of PR's ________, Practitioners Evaluate
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To Get a Comprehensive Picture of PR's ________, Practitioners Evaluate

Question 4

Question 4

Multiple Choice

To get a comprehensive picture of PR's ________, practitioners evaluate process and outcome.


A) exposure
B) contact
C) impact
D) reach
E) frequency

Correct Answer:

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