What Challenge Did the GEICO Campaign as Described in the Chapter's

Multiple Choice

What challenge did the GEICO campaign as described in the chapter's opening vignette?

A) to change GEICO'S image from the number one direct-response auto insurer
B) to generate inquiries for rate quotes and to motivate people to call or go online to find out how they can save money
C) to increase sagging sales
D) to gain acceptance in foreign countries
E) to reach out to young women and convince them they want home insurance from GEICO