MINI-CASE Proactive Solution Is a Skincare System to Help Those with with Acne

Essay

MINI-CASE
Proactive Solution is a skincare system to help those with acne. Proactive originally started out as being sold only through direct marketing, and the consumer had to enroll in membership in the Proactive Solution Clear Skin Club. However, now some large malls have kiosks selling Proactive Solution products without the club membership, but the prices are much higher. Proactive Solution has had one of the longest-running infomercials on television, and their product is also sold through magazine ads. Through these mediums, consumers can purchase the product directly by calling, mailing, or going through the Internet to submit an order.
-Refer to Mini-Case. What do you think Proactive Solution uses to track consumer purchases? How can they use this to restart customers who have joined the club but later quit?