Multiple Choice
As described in the chapter's opening vignette, what tagline captured the Big Idea in the campaign to increase milk consumption?
A) Mmm Good
B) Milk is good food
C) Live life, drink milk
D) Got Milk?
E) Milk and cookies go together like peanut butter and jelly
Correct Answer:
Verified
Correct Answer:
Verified
Q9: MINI-CASE<br>Advertisements for a particular brand of soap
Q10: George's job is to write brochures, pamphlets,
Q11: To grab an Internet surfer's attention, what
Q12: Music is really not that important in
Q13: Two paragraphs that get special attention in
Q15: Which type of advertising is not considered
Q16: As described in "The Inside Story," what
Q17: The more elaborate the copy, the easier
Q18: Good body copy keeps people's interest so
Q19: What was the objective and the results