Which of the Following Statements Is True Regarding Cost Per

Multiple Choice

Which of the following statements is true regarding cost per thousand (CPM) and/or cost per point (CPP) ?

A) CPP is calculated by dividing the ad cost by the rating and then multiplying by 1,000.
B) CPM is calculated by dividing the ad cost by the estimated audience reached.
C) CPM is a measure of efficiency and CPP is a measure of effectiveness.
D) CPM and CPP are both ways of measuring a target audience's size against the cost of reaching that audience based on calculations of efficiency.
E) The efficiency calculations cannot be used to compare one medium to another.