In the Dentsu Campaign That Was Described in "A Matter

Multiple Choice

In the Dentsu campaign that was described in "A Matter of Practice" _______ was used to select the most effective contact points to achieve the communication goals and implement the optimum integrated communication programs that eliminate waste.

A) ContactMail Management
B) Stay In Instant Touch Message Management
C) ContactPoint Management
D) WebContact Advertising
E) ContactSport Series