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    Business
  3. Study Set
    Advertising Principles and Practice
  4. Exam
    Exam 7: Strategic Planning
  5. Question
    Which Advertising and IMC Strategy or Strategies Are Commonly Used
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Which Advertising and IMC Strategy or Strategies Are Commonly Used

Question 10

Question 10

Multiple Choice

Which advertising and IMC strategy or strategies are commonly used to affect perception?


A) information
B) attention and awareness
C) emotions
D) action
E) image and symbols

Correct Answer:

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