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    Advertising Principles and Practice
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    Exam 7: Strategic Planning
  5. Question
    What Is at the Basis of All Account Planning
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What Is at the Basis of All Account Planning

Question 44

Question 44

Multiple Choice

What is at the basis of all account planning?


A) consumer research
B) pricing plans
C) message strategies
D) product management
E) distribution management

Correct Answer:

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