Multiple Choice
As described in "A Matter of Practice," what did 'Uncola' do for 7-Up?
A) It appealed to the Mature market segment.
B) It positioned 7-Up as a medicinal drink.
C) It positioned 7-Up as a mixer..
D) It positioned 7-Up as a cola, yet not a cola.
E) It appealed to moms as the perfect drink for children.
Correct Answer:
Verified
Correct Answer:
Verified
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