Which of the Following Statements Is False

Multiple Choice

Which of the following statements is false?

A) In the last decade gay and lesbian consumers have become serious target markets.
B) Few cultures are more important to U.S. marketing than the Hispanic culture because it is growing proportionately faster than other ethnic groups.
C) There are media use differences based on ethnicity.
D) In the United States there has been a gradual movement from white-collar occupations to blue-collar occupations during the last three decades.
E) For advertisers, education tends to correlate with the type of medium consumers prefer.