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  3. Study Set
    Advertising Principles and Practice
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    Exam 4: How Advertising Works
  5. Question
    ________ Means Respondents Are Able to Tell What They Understood
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________ Means Respondents Are Able to Tell What They Understood

Question 46

Question 46

Multiple Choice

________ means respondents are able to tell what they understood about an advertisement.


A) Aided
B) Recall
C) Spontaneous
D) Unscripted
E) Free

Correct Answer:

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