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    Advertising Principles and Practice
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    Exam 4: How Advertising Works
  5. Question
    ________ Means Consumers Believe Something to Be True
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________ Means Consumers Believe Something to Be True

Question 35

Question 35

Multiple Choice

________ means consumers believe something to be true.


A) Attitude
B) Preference
C) Conviction
D) Loyalty
E) Credibility

Correct Answer:

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